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Gen Z is putting AI in charge of money as betting surges to nearly $17 billion

A generation that says AI threatens its job security is still handing algorithms power over financial decisions, while some of the same users redirect investing money into sports betting. The result is a sharper warning for anyone watching risk, incentives, and the cost of bad judgment.

MCBy Margaret CoyleCorrespondent, Markets & Finance
September 18, 2026, 10:25 AM ET
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The numbers come first. More than half of Gen Z, 51%, say AI poses the greatest threat to their job security, according to an iCIMS Workforce Report. Yet 87% of Gen Z workers already use AI for professional purposes, and 48% of Gen Z investors in a Betterment survey say AI has already influenced a financial decision they made.

That tension goes deeper among people already paying for human advice. Betterment Advisor Solutions found 65% of Gen Z clients with a standing advisor relationship say AI has influenced a decision they would not otherwise have made. Among Baby Boomers, the figures sit at 5% in Betterment's retail survey for both AI-influenced decisions and comfort using AI for long-term financial planning.

Gen Z is also the earliest investing cohort in the survey set. Charles Schwab's Modern Wealth Survey found Gen Z begins investing at 19 on average, 16 years earlier than Baby Boomers did at 35, and 48% say they learn about investing primarily from social media. But they rank parents and financial professionals above social media when asked who they trust with financial guidance.

That leaves AI in a powerful middle ground: not fully trusted, but increasingly used. Devon Klumb, a CFP at Betterment, said investors want more ways to understand and engage with their finances, but also need help turning information into decisions. Andrew Lendnal, head of financial wellness at Wealthspire, told CNBC that young adults do not have an information problem. They have an information quality, trust and decision-making problem.

The pattern extends beyond portfolios. The story of AI advice and fast decisions now runs into sports betting, where sportsbooks have leaned into generative AI for personalized odds, tailored previews, and prop suggestions. Betterment's retail survey found 52% of Gen Z investors say they redirected money originally set aside for investing into sports betting at some point in the past year, and 14% do so multiple times a month. More than a quarter, 26%, describe sports betting as part of a deliberate, ongoing financial strategy.

Those numbers sit against a darker backdrop. The New York Fed has linked the spread of legalized sports betting to rising delinquency and bankruptcy rates in the states that adopted it earliest. A 2025 U.S. News survey found a quarter of sports bettors missed a bill because of wagers, and 30% took on debt to fund betting. Sports betting has grown into a nearly $17 billion industry in the U.S., up from about $400 million in 2018.

For markets, the lesson is simple. Confidence is not judgment, and speed is not discipline. When young investors outsource decisions to tools they do not trust and then treat gambling like a financial plan, the taxpayer and the broader economy eventually pay for the cleanup. Capital rewards clear rules, but the algorithmic age is making it easier to confuse noise with insight.

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