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Actress Jennifer Garner Cofounded a $732 Million Business at 45 — and Says Age Was the Advantage

Once Upon a Farm hit a $732 million valuation after Garner joined as cofounder in 2017; her story fits a broader pattern: the average entrepreneur who starts a company is 42, not a college dropout.
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Thursday, August 13, 2026

The hoodie-in-a-dorm-room myth dies hard. But the numbers tell a different story — and actress Jennifer Garner is living proof.

Garner joined organic baby food brand Once Upon a Farm as a cofounder in 2017, at age 45, two years after founders Cassandra Curtis and Ari Raz first launched the company. The business is now valued at $732 million. Looking back eight years later, the now-54-year-old says the timing was a feature, not a bug.

'I'm so grateful to be a grown-up in that room and not a kid, because I think that I would think I need to prove myself,' Garner told Forbes. 'I'm blissfully not motivated by needing to be in charge.'

That disposition — collaborative, self-aware, comfortable being 'the student in the room, always' — is precisely what two decades of Hollywood experience can produce. Garner had never taken an economics or business class before stepping into the venture, and admits spreadsheets still overwhelm her. None of that stopped the company from reaching three-quarters of a billion dollars in valuation.

The data backs her up. According to the Harvard Business Review, the average age of entrepreneurs who start their own businesses is 42. Among the top 0.1% of startups, founders typically launch at 45. The celebrated Gen Z founder is the outlier, not the archetype.

Amazon founder Jeff Bezos — currently the third richest person in the world with $288 billion — did not launch his company until age 30, after a stint on Wall Street. He has called peers like Mark Zuckerberg and Bill Gates the 'exception' to the early-success narrative. His standing advice: go work at a best-practices company first, absorb the fundamentals of hiring and operations, and then launch. 'There's still lots of time to start a company after you have absorbed it,' Bezos said at Italian Tech Week.

The RealReal founder Julie Wainwright reinforces the point. She founded the online consignment platform at 53; it hit $10 million in sales in its first year, went public in 2019, and is currently valued at $1.3 billion. She has since launched a second company, personalized nutrition brand Ahara, in her mid-60s.

Garner's advice to women chasing career goals before 50 is direct: 'Keep following your interests. Keep being part of a team. Keep putting yourself in the position to be one of many.'

The market has already voted. A $732 million valuation on an organic food brand built without a business degree is not an accident — it is the compounding return on experience, judgment and the discipline to know what you do not know. Free enterprise rewards those traits at any age. The real lesson here is not about celebrity; it is about what patient, skills-first capital formation looks like when ego is removed from the equation. Founders who spend years inside great companies before launching their own are not wasting time. They are loading the spring.

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